Belly Balance is expanding its digital marketing efforts and enhancing the digital customer experience with the appointment of Lisa Björnskär as the new CEO. 1st of June marked the start for Lisa.

Prior to joining Belly Balance, Lisa has been the Head of Customer Growth & Loyalty at 3 Sverige, where she has been responsible for driving growth in the existing customer base. She spent the last five years building the company’s Marketing Automation unit and enhancing customers’ digital journeys through data driven and automated methods. With a background in management consulting focused on digital customer experience, Lisa brings a wealth of expertise to her new role.

– “I’m excited to take on this new challenge and build a strong foundation for customer centric dialogues,” says Lisa Björnskär. “By using data to integrate marketing efforts across all touchpoints, and by tailoring the user experience in the Belly Balance app, we can deliver a seamless and engaging customer experience. Additionally, we have plans to expand our business beyond Sweden’s borders, so stay tuned for more details. Securing financing for the upcoming years will be my top priority to achieve our growth targets”.

Belly Balance’s bold move to ramp up its digital marketing and customer experience efforts comes at a time when more businesses are shifting their focus towards digital channels.
– “With Lisa at the helm, Belly Balance is well-positioned to meet the evolving needs of our customers and achieve long-term success”, says co-founder Sofia Antonsson.